Free go-to-market library for founders
Propel your startup to $3M ARR and beyond, without burning the runway.
The capital-efficient go-to-market playbook, as free videos. All we ask in return is your email for the GTM Propulsion newsletter.
Built by operators
We've founded and scaled vertical AI startups to $3M ARR and beyond. Everything here is what we learned doing it.
The free library
The playbook, in three stages
Short, practical go-to-market videos for each stage of the climb. Watch them in order or jump to the stage you're in.
Ignition
$0 → $1M ARRFind your first customers and prove people will pay.
Ascent
$1M → $3M ARRTurn early wins into a repeatable go-to-market engine.
Orbit
$3M ARR and beyondScale go-to-market efficiently as the team and markets grow.
Results
Founders we've helped
How we think
Capital efficient by design
Earn the right to spend
Prove a motion works with founder time before you put money or headcount behind it.
One channel before many
Make one channel repeatable before adding the next. Five half-working channels cost more than one that works.
Drop each stage when it's done
What got you to $1M won't get you to $3M. Know which habits to shed as you climb.
Mission Control · One small founder group
One small group of founders making the climb to $3M ARR
Most founder groups are either huge communities or only open their doors once you're past $1M or even $3M. Mission Control is a single, application-only group of founders with revenue who are climbing to $3M ARR, meeting every other week to work through real go-to-market decisions together. There's only one group, so seats are limited.
Live session every other week
60 minutes on video, with hot seats on members' real decisions.
One small group
Every member has revenue and is climbing to $3M ARR. When it's full, it's full.
Private channel
Ask questions and share drafts between sessions with the group and with us.
Monthly teardown
We review a member's funnel, pricing page or outbound sequence live.
How it compares
| Attribute | Mission Control | Large founder communities | Executive peer groups |
|---|---|---|---|
| Who can join | Founders with revenue, up to $3M ARR | Usually $1M+ ARR | Usually $3M–$5M+ revenue |
| Focus | Go-to-market only | Growth, fundraising, exits | Leadership and general management |
| The room | One small group, all climbing to $3M | Hundreds of members across stages | A small group of CEOs from any industry |
| Led by | Operators who scaled to $3M ARR and beyond | Rotating hosts | A trained facilitator |
| Cadence | Every other week, 60 minutes | Optional drop-in calls | Monthly, often in person |
| Price | $500 / month | Lower, at community scale | Often $10K+ / year, plus initiation fees |
A typical session
- 01 · 10 minNumbers and winsEach founder shares one metric and what moved it.
- 02 · 40 minTwo hot seatsTwo members bring a live decision. The room pressure-tests it.
- 03 · 10 minCommitmentsEveryone leaves with one action to report back on at the next session.
1:1 Propulsion calls
Stuck on a specific decision? Book 15 minutes with us.
The library comes first. Calls are for founders who've worked through it and need hands-on help with their own situation. Our bandwidth is very limited, so spots are scarce.
Book a call if
You've watched the videos for your stage
You have a specific go-to-market decision in front of you
You're ready to act on what we decide together
Skip the call if
Your question is already covered in the free library
You're looking for general advice or someone to execute for you
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